Quartered Steels start-up launches first HairFest event for Belfast

Reinventing the tools of the barbering trade isn't enough for local start-up firm Quartered Steels. Organisers of the first ever HairFest 2017, the firm
Andrew Mearns and Dan Wild, Barbers and Co Founders of Quartered Steels, join celebrity male hairdresser Adee Phelan and multi awarding winning stylist Keris Weir.

Reinventing the tools of the barbering trade isn’t enough for local start-up firm Quartered Steels.

The pioneering Belfast-based team, have recently secured private equity funding to set up their bespoke scissors manufacturing business and aim to inspire creativity and innovation across Northern Ireland’s haircare industry through a high profile event.

Organisers of the first ever HairFest 2017, and founders of Quartered Steels Dan Wild and Andrew Mearns, hope to give back to the industry that has been the source of their success and showcase Northern Ireland’s creative talent to a roster of internationally-renowned hairstylists and barbers.

Dan Wild, co-founder Quartered Steels, said “Thinking outside the box and challenging traditions is something we pride ourselves on and have been lucky enough to make a success out of it.

“Northern Ireland’s hair professionals are brimming with creativity and talent and HairFest is an opportunity for this to be harnessed and channeled into delivering even more boldly for all our clients.

“And you never know, bubbling under the surface there might be another great start-up idea just waiting for the right tools and tips to unlock future success.”

Andrew Mearns, Director, Quartered Steels said, “Across the UK and Ireland the industry employs some 370,000 people within over 50,000 hair and beauty salons and barber shops. And here in Northern Ireland we don’t just provide people with the tangible benefit of a great style and cut, but also through employment, turnover and GVA in the private sector.

“As we all know small businesses, micro-business, self-employed and entrepreneurs are playing a vital role in economic recovery and growth. But we must also ensure that we have the skills base to ensure we keep reaping the dividends of growth and that’s where HairFest comes in.

“We want to capture the potential talent and creativity evident within Northern Ireland’s haircare industry and enhance it by delivering expert speakers, on-the-day training, product demonstrations and invaluable networking opportunities.”

Hairfest 2017 is a one-day, interactive training event designed to enhance the skills base of professionals in the industry and give attendees the unique opportunity to enhance their knowledge and skills, meet and develop relationships with experienced industry members and be ready to capitalise on the busy festive months ahead.

Taking place on Sunday 19th November in South 13, Boucher Road, Belfast, the event will see a stellar panel of experts including celebrity male hairdresser and serial beauty products entrepreneur Adee Phelan will take part in a one-of-a-kind exhibition, curated to give guests the chance to discover new brands, network and learn from the best in the business.

Since B&Q closed its doors on Boucher Road, the new venue South13; a square pit regeneration project in partnership with Norlin Ventures, has played host to a variety of social events, from film screenings to car shows to wrestling.

Owners of the site, Norlin Ventures, said it was proud to host HairFest at the venue.

Richard Irwin, Director, commented: “HairFest is yet another pioneering event coming to South13 and Quartered Steels truly is an innovative company. I’ve no doubt they will put on a truly memorable event.”

For further information, visit